But where did it come from, and why is it so indelible? But whats the story behind this iconic jingle, and how did it come to define mcdonalds in the 21st century? The need for a fresh identity. By the early 2000s, mcdonalds was facing challenges. Mcdonald's had already turned the jingle over to timberlake.
If you've been within an earshot of a television or radio in the last decade, you've heard mcdonald's ubiquitous i'm lovin' it jingle. And the jingles ba da ba ba ba vocal hook, originally.
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